WeAll
A social product, designed end to end.
I owned the UI/UX for a social networking app — high-fidelity Figma screens, the design system behind them, and every state they can be in. Then I built the marketing site as a custom WordPress theme from scratch.
- Ownership
- Deliverable
- Languages
- Site
393 × 852 pt
393 × 852 pt
- Display
- Title
- Body
- Meta
Community Groups Messaging Maps Nearby discovery Filters Profiles Notifications Settings
- 01Scope
Community, groups, messaging, maps.
Nearby-user discovery with filters, group and community spaces, messaging, profiles, notifications and settings. A social product is mostly edge cases — the empty group, the muted thread, the profile with nothing in it yet — so those got designed alongside the happy path rather than after it.
- 02The system
Components, states, and the rules between them.
A design system covering components, states, typography and iconography. The value of a system in a product this broad is not consistency for its own sake; it is that a new screen becomes an assembly job instead of a design negotiation.
- 03Language
Bilingual from the layout up.
Bilingual interface support, handled as a layout constraint rather than a translation pass. Labels get room to grow, components stop assuming English string lengths, and typography holds up in both languages.
- 04Build
A marketing site, hand-built.
The public site was developed as a custom WordPress theme from scratch — no page builder, no purchased theme. Designing the thing and then building it meant the site that shipped was the site that was drawn.
- Category
- Year
- Role
- Built with